Boulder, Colorado (February 13, 2023) – Outside Interactive, Inc. and Adventure Entertainment today announced the completion of a new partnership to grow the Fly Fishing Film Tour (F3T) in the USA and internationally. This annual tour is a traveling roadshow of the best fly fishing films from passionate anglers and cinematographers around the world. Through a competitive submission process, films are selected to bring great angling stories to the big screen in more than 150 locations. More than just a film tour, F3T kicks off the annual fly fishing season, celebrates new faces and places in the sport, and highlights conservation efforts.

In the new partnership, Adventure Entertainment will acquire the Fly Fishing Film Tour from Outside and take over full management of the tour, which premieres in Salt Lake City on March 2, 2023. Outside continues as a major sponsor and the exclusive distributor of the films via its streaming service, Outside Watch. Following the completion of in-person events, Outside Watch will air the films across its linear, CTV, and web channels, which together reach 58 million viewers in North America.

“We’re delighted to extend our existing partnership with Adventure Entertainment, who have been a terrific ally as our international tour licensee for a number of years for both the F3T and the Warren Miller Film Tour,” said Robin Thurston, CEO of Outside. “The Adventure Entertainment team delivers best-in-class client service and customer experiences, and its focus on growing these events will enable Outside to lean harder into our own core mission, which is delivering content that inspires and enables everyone to get outside. We’re excited to partner with Adventure Entertainment to welcome new enthusiasts into this passionate audience.”

“The Fly Fishing Film Tour is an iconic brand with 17 years of rich history, and we’re stoked to work with the community to build on that legacy,” said Toby Ryston-Pratt, CEO of Adventure Entertainment. “We have met many wonderful people in the industry, and we have so much respect for the roots of fly fishing and the conservation ethic that knits together the guides, outfitters, and associations. This acquisition represents a significant step forward for Adventure Entertainment that will fuel the growth of our existing film and advertising business in the USA across our suite of tours and digital assets, including the Women’s Adventure Film Tour and Kendal Mountain Tour.”

The 2023 Fly Fishing Film Tour is presented by Costa, YETI, and Simms Fishing, and it will be supported by a host of national partners along with local outfitters and independent promoters.

To view the 2023 tour calendar and find tickets, visit https://flyfilmtour.com/buy-tickets/.

About Outside

Outside is the premier destination for active lifestyle enthusiasts and home to leading brands in the endurance sports, outdoor, and healthy living spaces. Each month, Outside reaches 70 million of the most active consumers in the world across its 30+ media, digital, and technology platforms, creating an experience for both longtime adventurers and those just getting started. Outside believes life is best spent outdoors, experiencing healthy, connected, and fulfilling lives. Outside’s membership offering, Outside+, bundles best-in-class storytelling, meal plans, gear reviews, online courses, discounted event access, magazines, and more. Learn more at OutsideInc.com.

About Adventure Entertainment

Adventure Entertainment is a global digital media business specializing in delivering content to adventure communities and enthusiasts through 15+ film tour, magazine and digital brands. Adventure Entertainment also licenses and distributes film content including operating the Warren Miller Film Tour on behalf of Outside in Australia, New Zealand and the United Kingdom.

Media inquiries, please contact:

Outside: Andrea Kupfer, pr@outsideinc.com

Adventure Entertainment: Toby Ryston-Pratt, toby@adventureentertainment.com