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Public Voting for the 2024 Defender Service Awards Is Underway

Outside is partnering with Defender on this year’s Defender Service Awards, and as the sponsor of the Outdoor Accessibility and Education category, Outside will help pick the winner and contribute $25,000 to the winning nonprofit, which will also receive a customized Defender 130 vehicle.

October 8, 2024

(Boulder, CO) — Public voting for the fourth annual Defender Service Awards presented by CHASE, is now open and continues through October 17. Defender, the original British adventure brand, is proudly recognized across the globe for inspiring humanitarian action, conservation, and adventure. The Defender Service Awards recognize U.S., Puerto Rican, and Canadian nonprofits and charitable organizations that exemplify the unstoppable essence of Defender. Winners are chosen by public voting for finalists in the six contest categories:

  • Veteran and Civil Servant Outreach Award — Presented by Hearts & Science
  • Community Services Award —Presented by ei3
  • Search, Rescue, and Emergency Support Services Award — Presented by PELICAN
  • Outdoor Accessibility and Education Award — Presented by OUTSIDE Interactive Inc.
  • Animal, Wildlife, and Marine Mammal Welfare Award — Presented by Disney
  • The Defender Service Honorees — Past 2021, 2022, and 2023 finalists who are given a second chance to win a custom Defender 130 vehicle

Outside and four other corporate partners have joined this initiative to provide further support for the respective organizations across the different categories. CHASE, as presenting sponsor, will donate $5,000 to each of the five finalists per category, for a total of $150,000 across 30 finalists. Category sponsors include OUTSIDE Interactive Inc., ei3, PELICAN, Hearts & Sciences, and Disney. Each category sponsor will also donate $25,000 to its respective category winner.

Each winning organization will receive a fully customized Defender 130 vehicle to help their work go further. Featuring three rows of seating for up to eight people, along with 88.9 cubic feet (2,516 liters) of load capacity, the Defender 130 is fully capable of assisting these organizations with their mission of service. The winners will collaborate with the Defender team to fully outfit their vehicle with Defender accessories required for their organization’s needs, as well as a custom exterior vehicle wrap.

Sam Allen, Defender U.S. brand director, said: “Defender Service Awards returns for a fourth consecutive year, celebrating organizations dedicated to making a difference in their communities. Year after year, we are inspired by the video submissions and learning about the incredible work taking place across North America. We are honored to provide the winning organizations with financial support and customized Defender 130 vehicles to help further their reach and impact.” 

The finalists’ videos are now posted on Landroverusa.com and Landrover.ca for public voting through October 17. Winners will be announced by December 1, 2024.

“Advocating for a more accessible and inclusive outdoors is at the core of everything we do, and so we’re thrilled to continue our partnership with Defender on this great initiative,” said Robin Thurston, CEO & Founder of OUTSIDE Interactive Inc. “We’re proud to sponsor this year’s Outdoor Accessibility and Education category and help the winning organization make even more of an impact in getting everyone outside.”

Last year’s Defender Service Awards winners include Squamish Search and Rescue Society for the Pelican Search and Rescue Award, Honour House Society for the Hearts & Science Veterans Outreach Award, Manitoba Underdogs Rescue for the Animal Planet Animal Welfare Award, Kairos Adventures for the ei3 Community Services Award, and Youth Sports Alliance for the OUTSIDE Interactive Inc. Outdoor Accessibility and Education Award. Each winning organization was awarded with a Defender 130 to further their efforts within their respective communities. Since 2021, $700,000 in monetary awards and 18 Defender models have been provided to organizations across the U.S. and Canada. 

For more information on the Defender Service Awards presented by CHASE, please visit LandRoverUSA.com or Landrover.ca.

1. ABBREVIATED RULES. NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN. Begins on June 17, 2024, and ends on October 17, 2024. TO ENTER, MUST BE 18 YEARS OR OLDER IN THE 50 UNITED STATES AND D.C., PUERTO RICO, OR CANADA; BE AN ELIGIBLE CHARITABLE ORGANIZATION; AND HAVE AT LEAST ONE DIRECTOR THAT IS 18 YEARS OR OLDER RESIDING IN THE 50 UNITED STATES AND D.C., PUERTO RICO, OR CANADA. Contest is void where prohibited by law. Contest subject to the complete Official Rules. Visit www.landroverusa.com/experiences/events-and-sponsorships/defender-service-awards/index.html or www.landroverca.com/experiences/events-and-sponsorships/defender-service-awards/index.html for Official Rules and prize descriptions. Sponsor: Jaguar Land Rover North America, LLC, 100 Jaguar Land Rover Way, Mahwah, NJ 07495.

2. Information and rules on the Defender Service Awards presented by CHASE can be found here and Canadian rules here.

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Notes to Editors

About Defender

Defender embraces the impossible. Each member of the Defender family is purposefully designed, highly desirable, and seriously durable. A modern-day hero that respects the past but at the same time anticipates the future.

Available in 90, 110, and 130 body styles, with up to eight seats, each has a charisma of its own.

A beacon of liberty since 1948, Defender supports humanitarian and conservation work with the International Federation of Red Cross and Red Crescent Societies and the Tusk Trust. 

The Defender brand is underpinned by Land Rover, a mark of trust built on 75 years of expertise in technology and world-leading off-road capability. 

Defender is designed and engineered in the UK and sold in 121 countries. It belongs to the JLR house of brands alongside Range Rover, Discovery, and Jaguar.

Important Notice
JLR is constantly seeking ways to improve the specification, design, and production of its vehicles, parts, and accessories, and alterations take place continually. While every effort is made to produce up-to-date literature, this document should not be regarded as an infallible guide to current specifications or availability, nor does it constitute an offer for the sale of any particular vehicle, part, or accessory. All figures are manufacturer’s estimates.

Further Information 

Joe Stauble

PR and Communications Manager JLR

201-264-5991

jstauble@jaguarlandrover.com

Media website: www.media.landrover.com 

Social Channels:

TikTok: https://www.tiktok.com/@defender

Facebook: http://www.facebook.com/Defender 

Twitter: http://twitter.com/Defender

Instagram: http://instagram.com/Defender

YouTube: http://www.youtube.com/LandRoverusa

About Outside

Outside Interactive, Inc. is the premier destination for outdoor inspiration, activation, and reward. Each year, Outside reaches over 250 million of the most active consumers in the world across its network of 25 media, digital, and technology platforms, creating an experience for both longtime adventurers and those just getting started. Outside’s mission is to get everyone outside, experiencing healthy, connected, and fulfilling lives. Outside’s membership offering, Outside+, bundles best-in-class storytelling, videos, gear reviews, mapping apps, online courses, discounted event access, and more. Learn more at outsideonline.com.

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