Accepted advertising and content

• Profiles of backcountry hunters and their adventures
• Depictions of ethical hunting practices and experiences
• Ads and reviews of standard hunting equipment, including rifles
• Gun safety information, education, and training programs
• Hunter-led groups dedicated to conservation, firearm education, and safety
• Relevant news about events and firearm policies that impact the access or experience of our readers

Restricted advertising and content

• Depictions of trophy hunting, kill shots, or the pursuit of exotic animals
• Handgun ads and reviews (Note: In cases where there is a valid connection to personal safety, e.g. self-defense in bear country, the CRO and CCO may together decide to allow an exception.)
• Automatic and semi-automatic weapons, ammunition, and accessories
• Potentially offensive ad creative and images depicting dead or wounded animals
• Advertisements or stories that victims of gun violence would find offensive

Requires additional approval

Advertising that promotes prescription drugs or devices, over the counter medications, dietary & herbal supplements, alternative medicine, or other treatments for physical or mental illnesses.