Ride with Gatorade When Gatorade innovated into the sports technology space with their cool new GX Sweat Patch, they wanted to create an experiential interaction with their audience. See how partnering with Outside helped Gatorade introduce this game-changing new tech exclusively to Outside members. PLAY VIDEO… June 23, 2021 When Gatorade innovated into the sports technology space with their cool new GX Sweat Patch, they wanted to create an experiential interaction with their audience. See how partnering with Outside helped Gatorade introduce this game-changing new tech exclusively to Outside members. PLAY VIDEO WATCH FULL VIDEO Related News Outside Names Heather Dietrick as Chief Media Officer November 2, 2023 Outside Receives Seven Lowell Thomas Awards Presented by the Society of American Travel Writers September 8, 2023 Outside Interactive & Brooks Running Launch Personalized Content for Runners April 12, 2024