Boulder, CO. – February 6, 2025 – Outside Interactive Inc., the world’s leading creator of outdoor content, mapping, events, and experiences, today announced the acquisition of Inntopia, a leading provider of integrated software solutions for the adventure travel and hospitality industry. Inntopia provides a comprehensive suite of tools that includes booking, marketing, and business intelligence solutions that help ski resorts, adventure destinations, state and national parks, golf resorts, wellness and spa resorts, and tourism bureaus manage their operations and drive revenue.

This acquisition brings together two companies with a shared passion for outdoor adventure and travel. Outside’s audience of over 100 million registered users is a natural fit for Inntopia’s platform, which facilitates direct-to-consumer, multi-vendor booking by resorts and provides access to a broad range of third-party distribution channels. Inntopia’s platform is used by over 200 resorts and destinations across North America, Europe, and Australia. The company has a strong track record of innovation and growth, and its platform is well-positioned to capitalize on the growing demand for online adventure travel booking. 

By integrating Inntopia’s SaaS platform and research capabilities with Outside’s extensive network of event directors, tourism partnerships, and hospitality partners, Inntopia’s platform can deliver curated and comprehensive adventure travel packages, including accommodations, local activities, equipment rentals, and activity ticketing, capturing previously untapped revenue streams and creating additional value for partners. Inntopia’s client base will benefit from preferential access to Outside’s audience of outdoor adventurers, integration into the Outside advertising network, and additional investments in the Inntopia travel solutions.

Furthermore, the integration of Inntopia’s business intelligence research and analytics platform technology will empower Outside to gather and analyze key insights into consumer journeys. These insights can be leveraged to optimize advertising strategies, identify new opportunities for partner engagement, and ultimately drive revenue growth for both Outside travel partners and Inntopia’s clients. By demonstrating the tangible value of these data-driven insights, Outside can further strengthen its relationships with advertising partners and position itself as a leader in the digital travel advertising space by building the first-of-its-kind adventure travel retail media network.  

“The acquisition of Inntopia is a major step forward in our mission to get everyone outdoors by inspiring them with our content, activating through our technologies, and ultimately celebrating their adventures on our social platform.,” said Robin Thurston, CEO of Outside. “By combining our content, utilities, and community with Inntopia’s booking platform technology and research, we’re creating a one-stop shop for outdoor adventure travel. We’re excited to offer our users a more seamless and personalized experience, and we’re confident that this acquisition will accelerate our growth and solidify our position as the leading active lifestyle platform.”

“We’re thrilled to join forces with Outside, a company that shares our passion for the outdoors and our commitment to providing exceptional travel experiences,” said Trevor Crist, CEO of Inntopia. “Our booking platform is a perfect complement to Outside’s content, utilities, and community, and we’re excited to work together to create the ultimate travel platform for outdoor adventurers.”

The acquisition of Inntopia represents a strategic move that will substantially bolster Outside’s core businesses and offerings. From discovering inspiring destinations through its rich content, to seamlessly booking accommodations, activities, and transportation through Inntopia’s intuitive technology, the combined platform will simplify the travel planning process and enhance the overall outdoor adventure experience for its audiences.

BrightTower, a New York City headquartered investment banking and M&A advisory services firm, served as exclusive financial advisor to Inntopia in this transaction. Terms of the deal were not disclosed.

About Outside

Outside Interactive, Inc. is the premier destination for outdoor inspiration, activation, and celebration. Each year, Outside reaches over 300 million unique users and has over 100 million registered users across its network of 25 media, service, and utility brands, including Outside Magazine, Velo, Yoga Journal, Pinkbike, GaiaGPS, Trailforks, MapMyFitness, athleteReg, and more. Outside’s mission is to get everyone outdoors, experiencing healthy, connected, and fulfilling lives by creating an experience for both longtime adventurers and those just getting started. Outside’s membership offering, Outside+, bundles best-in-class storytelling, videos, gear reviews, mapping apps, online courses, discounted event access, magazines, and more. Learn more at www.OutsideOnline.com.

About Inntopia

Inntopia is a leading provider of integrated software solutions for the travel and hospitality industry. The company’s platform helps resorts and destinations manage their operations and drive revenue. Inntopia’s solutions include booking, marketing, and business intelligence tools.

For more information, contact:
Rachel Weiss
Rachel.weiss@backbone.media