November 15, 2023 – Boulder, Co – Outside Interactive, Inc., the world’s premier destination for outdoor content and experiences, announced today the launch of Outside Ad Manager, a self-serve advertising platform powered by DanAds. This innovative tool serves as the gateway for brands to directly connect with Outside’s influential outdoor and active lifestyle audiences.

The launch of Outside Ad Manager follows the introduction of a suite of new-to-market advertising services and solutions from Outside including a new High Impact Skywalker ad unit and commercial enhancements in Outside’s live sports offering with the U.S. Ski and Snowboard World Cup Series. The new Ad Manager platform enables advertisers to reach high intent audiences across Outside’s network of brands with geo-targeting capabilities for display and video reach. Ad Manager offers partners flexibility to upload their own creative or leverage the in-tool creative builder. Either option allows campaigns to be live in less than 48 hours. The platform offers real-time campaign optimization and reporting for full control and visibility.

“Outside Ad Manager is an important investment that puts our partners in the driver’s seat. Outside reaches 80 million outdoor enthusiasts monthly and we want to make it seamless for businesses to engage with them,” said Sharon Houghton, Senior Vice President of Sales at Outside. “We value collaborating with brand partners of all sizes and this latest offering is evidence of our commitment to doing so beyond our other managed services.”

“The partnership between DanAds and Outside gives brands unprecedented access to their core customer base, catalyzing the growth of local businesses,” added Peo Persson, Co-Founder at DanAds. “This marks a significant leap forward in the outdoor advertising industry, and we’re excited to collaborate in this transformative journey.”

Outside Ad Manager is available today at outside-admanager.com.

About Outside

Outside Interactive, Inc. is the premier destination for outdoor inspiration, activation, and reward. Each month, Outside reaches 80 million of the most active consumers in the world across its network of 25 media, digital, and technology platforms, creating an experience for both longtime adventurers and those just getting started. Outside’s mission is to get everyone outdoors, experiencing healthy, connected, and fulfilling lives. Outside’s membership offering, Outside+, bundles best-in-class storytelling, videos, gear reviews, mapping apps, online courses, discounted event access, magazines, and more. Learn more at OutsideOnline.com. 

Contact: PR@outsideinc.com

About DanAds

DanAds is a leading global provider of self-serve and automation advertising technology. Our innovative platform empowers publishers, advertisers to efficiently manage, optimize, and scale their advertising campaigns. We are committed to democratizing advertising by providing user-friendly, AI-driven solutions that enhance campaign performance and accessibility. With DanAds, businesses of all sizes can harness the power of data-driven advertising to reach their target audiences effectively.

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For media inquiries, please contact: Marie-Lou Penin, Head of Marketing, marie-lou.penin@danads.com