Boulder, Co. (February 23, 2023) –  Outside Interactive, Inc., the world’s leading creator of active lifestyle content, services, events, and experiences, today announced an exclusive consumer partnership with NatureQuant, a cutting-edge technology company that specializes in creating personalized outdoor experiences within its NatureDose™ app.

NatureDose™ is a nature prescription mobile app that monitors users’ aggregate time inside and outside along with their exposure to nature. Through this partnership, Outside will offer NatureQuant’s innovative technology to Outside registered users, allowing users to access personalized goal setting and tracking of their outdoor time. NatureDose also offers a personalized NatureScore that determines the quality and quantity of natural elements for any location in North America.

“We are committed more than ever to our mission, which is to ‘Get Everyone Outside,’ and we are incredibly excited to be working with NatureQuant to enhance our customers’ outdoor experience,” said Outside CEO Robin Thurston. “The NatureDose app is a great addition to the suite of resources we offer to help increase outside activity, especially as more and more data shows exposure to nature results in better health and social outcomes.”

NatureQuant’s CEO Jared Hanley, added, “The science is indisputable: Nature exposure provides profound mental and physical health improvements. We are excited to partner with Outside, the leading platform for outdoor enthusiasts, to continue to grow the utilization of an intentional regular ‘NatureDose’ to improve well-being.”

Outside users will be eligible for special perks, contests, challenges, and rewards related to their NatureDose account. To access the NatureDose app, download on the Apple App Store or get it on Google Play Store. Registered Outside+ members will be able to connect their Outside account when signing up for NatureDose, or via NatureDose’s settings.

About Outside

Outside is the premier destination for active lifestyle enthusiasts and home to leading brands in the endurance sports, outdoor, and healthy living spaces. Each month, Outside reaches 80 million of the most active consumers in the world across its 30+ media, digital, and technology platforms, creating an experience for both longtime adventurers and those just getting started. Outside’s mission is to get everyone outdoors, experiencing healthy, connected, and fulfilling lives. Outside’s membership offering, Outside+, bundles best-in-class storytelling, meal plans, gear reviews, mapping, online courses, discounted event access, magazines, and more. Learn more at OutsideInc.com.

About NatureQuant

The science is indisputable: nature exposure provides profound mental and physical health improvements. Through innovative technology, machine learning, and big-data, NatureQuant provides a suite of tools to assess and promote nature exposure to improve human health. Specifically, NatureQuant’s innovative technologies quantify the natural elements for a static location (yielding a “NatureScore™”) and track an individual’s nature exposure over time (providing a “NatureDose™”). NatureQuant’s techniques have proven effective through use by leading businesses, governments, researchers, healthcare providers, non-profits, and individuals. Learn more at NatureQuant.com.   

Media Contact:

Andrea Kupfer

Outside Interactive, Inc.

pr@outsideinc.com